Toronto based brand content specialist
Give me a room full of your customers and a microphone. I'll come back with the reason they keep buying.
Trusted by
Work
Grouped by format, so it's easy to find what you're after. The product is in most of these, but it's the people around it that make them work.
Self-directed
I booked a solo trip to Scotland and shot a campaign for a brand that never asked me to. G Adventures runs this exact kind of trip, so I made the mock-up: what their campaign could look like if somebody just went and did it. No brief, no budget, nobody to approve the cut.
Unofficial concept campaign for G Adventures · Shot, directed and edited solo
One day on site
When you bring me out to an activation shoot, we don't stop at just one highlight reel. One session with me can get you:
Tailored to you, and to whatever this month's campaign needs on your side.
of businesses use video marketing
say video quality affects brand trust
trust a customer over the business
prefer a short video about a product
Wyzowl, State of Video Marketing 2026. Industry-wide figures, not Luna Creative results.
Services
Most people start with a reel batch or a promo. Both are built around interviews, which is where everything above earns its keep. Scope and rate come back on the call.
Three verticals out of one two-hour session, all sharing a look. This is how you stop scrambling for something to post on a Tuesday.
Three to five minutes, built out of interviews and B roll. There is probably a better story behind your brand than the one on your About page. This is where it goes.
One 30 to 60 second vertical for Instagram or TikTok. Up to two hours on site, with music, colour grade and captions.
BookOne subject, shot and styled properly. Up to 90 minutes on site, clean audio, colour grade and lower thirds.
BookTwo to three minutes of your activation or launch. Atmosphere, key moments, and the people who actually showed up.
BookUp to four hours of coverage, 50 or more edited images back within five business days.
BookA half day shoot and 25 to 30 polished images for social, websites and campaigns.
BookHeadshots that actually look like your team, shot consistently across everyone.
BookThree tiers, from three finished pieces a month up to ten. You book a count, not a fixed shoot list, so we can decide the mix on a short call each month. Three month minimum.
On set
I'm not the loudest person in the room. I'm the one who ends up talking to everybody in it.
About
I'm a photographer and filmmaker based in Toronto, and Luna Creative is where I help brands tell their stories through photo and video.
A lot of my work happens at brand activations, pop-ups, booths and events. I'm there to capture the people behind the brand, interview customers trying the product, get those genuine first reactions, and turn it all into polished content that still feels like the day actually happened.
I work with a lot of people who aren't used to being in front of a camera. They'll tell me they're awkward or have no idea what to do with their hands. Honestly, I kind of love that. I'm naturally curious, I ask a lot of questions, and once people forget about the camera, that's usually when the best stuff happens.
I work on my own, with crews brought in when a production needs them. Toronto based and available wherever the work takes me.
Natalie Kalnicky
Book
Tell me what you're building and roughly when. I'll come back with a date, a scope and a number.
