Toronto based brand content specialist
Give me a room full of your customers and a microphone. I'll come back with the reason they keep buying.
Trusted by
Work
Sorted the way you'd brief it. The product is in most of these. The reason they work is usually the person standing next to it.
Self-directed
I booked a solo trip to Scotland and shot a campaign for a brand that never asked me to. G Adventures runs this exact kind of trip, so I made the mock-up: what their campaign could look like if somebody just went and did it. No brief, no budget, nobody to approve the cut.
Unofficial concept campaign for G Adventures · Shot, directed and edited solo
One day on site
When you bring me out to an activation shoot, we don't stop at just one highlight reel. One session with me can get you:
Tailored to you, and to whatever this month's campaign needs on your side.
of businesses use video marketing
say video quality affects brand trust
trust a customer over the business
prefer a short video about a product
Wyzowl, State of Video Marketing 2026. Industry-wide figures, not Luna Creative results.
Services
Most people start with a reel batch or a promo. Both are built around interviews, which is where everything above earns its keep. Scope and rate come back on the call.
Three verticals out of one two-hour session, all sharing a look. This is how you stop scrambling for something to post on a Tuesday.
Three to five minutes, built out of interviews and B roll. There is probably a better story behind your brand than the one on your About page. This is where it goes.
One 30 to 60 second vertical for Instagram or TikTok. Up to two hours on site, with music, colour grade and captions.
BookOne subject, shot and styled properly. Up to 90 minutes on site, clean audio, colour grade and lower thirds.
BookTwo to three minutes of your activation or launch. Atmosphere, key moments, and the people who actually showed up.
BookUp to four hours of coverage, 50 or more edited images back within five business days.
BookA half day shoot and 25 to 30 polished images for social, websites and campaigns.
BookHeadshots that actually look like your team, shot consistently across everyone.
BookThree tiers, from three finished pieces a month up to ten. You book a count, not a fixed shoot list, so we can decide the mix on a short call each month. Three month minimum.
On set
I'm not the loudest person in the room. I'm the one who ends up talking to everybody in it.
About
Luna Creative is my studio. I make photo and video for consumer and DTC brands, somewhere between commercial production, documentary and internet culture. Not the kind of brand film that looks beautiful and says nothing.
I like people. That is the actual skill. I talk to everyone in the room. The founder, the person restocking the display, the customer who only came because a friend told them to. I ask a lot of questions and I stay calm when a room gets busy. People tell me things they would never say to a crew of six.
I work on my own, with crews scaled up when a production needs them. Toronto based and available globally. Travel is billed at cost.
Natalie Kalnicky
Book
Tell me what you're building and roughly when. I'll come back with a date, a scope and a number.
